Category: Packaging Insights

Retailers are always looking for new ways in which they can differentiate themselves from their competition and draw more shoppers to their store. Digital printing provides retailers with new opportunities to interact with shoppers, be that through retail customization, local and channel promotions, or market segmentation. The use of digital printing on packaging also offers opportunities for you to help retailers accomplish their goal in the following ways.

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Standing out on a crowded shelf has never been more important, or more difficult. As competition increases, so must your brand’s ability to grab the shopper’s attention. Being able to stop the shopper at the shelf and convert them into a sale is made even more challenging by the depth of our shoppers’ omni-channel experience. With messaging coming from all different directions, how do you get YOUR brand noticed by the shopper and make them pay attention to your message? Digital printing is expanding the ways retail packaging can communicate your message to shoppers. Here are four ways digital printing can help your brand.

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Sustainable packaging has become increasingly important as consumers become more aware of its impact on the environment. According to a report done by GlobalWebIndex, 42% of U.S. and UK consumers say products that use sustainable materials are important when it comes to their daily purchases. Environmentally aware consumers are more willing to support companies that share the same concern as them.

The two most common types of packaging are made up of paper or plastic. These two combined for 56.4 (69%) of the 82.2 million tons of containers and packaging produced in 2018. Here is a comparison of both packaging life cycles from their beginning to their end use.

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Our Great Northern Packaging – Oshkosh facility is pleased to announce its renewal of the Safe Quality Food (SQF) Certification. This certification validates that Great Northern has robust food safety control systems effectively implemented in their manufacturing process. SQF is recognized by retailers and food service providers around the world who require a rigorous, credible food safety management system.

When the general manager of our Oshkosh location, Galen Killam, was asked what the significance of this achievement means, he said, “Achieving the renewal of our SQF certification shows our commitment to the time and effort required to provide our customer with a food safe folding carton.” Killam also mentioned, “We work hard all year to operate in a clean and safe manner and this recertification is the outcome of that work.”

To learn more about our packaging solutions, click here.

Great Northern Packaging – Oshkosh Facility is pleased to announce its renewal of the Sustainable Forestry Initiative (SFI) Sourcing Label Certification. This certification verifies that products from our Oshkosh facility come from recycled content or from a certified forest and that all the fiber in our products are acquired from sources that are in compliance with state, provincial or federal laws.

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The retail landscape is changing rapidly and a main contributor to this is customer preference. Since the COVID-19 pandemic, consumers are more willing to try new buying channels, brands, and product varieties than ever before. An advantage of this trend is that it offers new market opportunities and opens the door for new product variations.

However, this puts more pressure on brands to not only get their products to market faster, but also to make sure they stand out on a crowded shelf. Click on the link at the end of the article to access our Targeted Packaging to Meet Changing Market Needs Webinar for a more in-depth look at this trend.

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Shelf-ready packages are used on retail shelves more than ever. Retailers like shelf-ready packaging because it reduces labor costs. CPGs also benefit from this packaging solution because it helps brands stand out on shelf and the packaging displays the product the way it should be displayed, resulting in a better experience for the customer.

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Today, the retail landscape is changing faster than ever, making it tougher for brands to standout on the shelf. Being able to customize your package to your exact specifications is crucial, and that’s where digital printing can help! Unlike most traditional printing methods, digital printing provides brands with more benefits and features like customization, flexible quantities, quick turn arounds, and competitive pricing.

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The bag-in-box industry has been trending upwards the last few years, and it’s showing no sign of slowing down anytime soon. There are many advances in the beverage industry that are influencing this trend whether it’s new technologies in films, taps, or how the bags are made and filled. The BIB industry is here to stay. Here are five advantages to bag-in-box.

1. Better for the environment
Corrugate requires a lot less energy to produce than glass and the outer box and bag are recyclable. It is light weight also makes it easier to transport, so shipments leave less of a carbon footprint in the long run. Also, since BIB wine stays fresher longer, you are not as likely to waste half-finished bottles that have gone bad.

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