When it comes to packaging for frozen and refrigerated products, there are different qualities that need to be taken into account compared to retail packaging. The most important aspect is preserving the quality of the product, and if a package is not strong enough to withstand freezer and refrigeration environments, you risk the product spoiling. You also need to have a package design that separates your brand from others in a crowded cooler. Here are a couple things you should take into consideration when choosing your frozen and refrigerated package supplier.
Standing out in a crowded cooler inside the alcohol section of a store is getting tougher to do every year. It seems like every time you turn around there’s a new beverage with new flavors coming out, and seasonal beverages are no different. This is a result of people being more willing to try new flavors now more than ever before. So, in case you’re wondering “How can I get my brand noticed by the customer?”, here are four ways to do just that!