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Standing out in a crowded cooler inside the alcohol section of a store is getting tougher to do every year. It seems like every time you turn around there’s a new beverage with new flavors coming out, and seasonal beverages are no different. This is a result of people being more willing to try new flavors now more than ever before. So, in case you’re wondering “How can I get my brand noticed by the customer?”, here are four ways to do just that!
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Quality packaging design
The design of your package is more important than you may think. The package design is the first thing the customer sees when they’re in the store, and they already start forming opinions about your brand. Having a strong, structurally sound package conveys to the customer that the product inside is of high-quality.
Another important design feature is easy-to-carry handles. That makes carrying the package easier and more comfortable for the customer. Easy-open perforations is another nice design feature that allows for the customer to easily access the beverage inside with no hassle.
Print speed and variations
Digital print offers your brand multiple benefits when you’re trying to get it to market. Digitally printed packaging uses seamless, rapid image changeover because no plate changes are required, allowing for product variation that improves shelf presence. This not only allows for your seasonal beverage to get to the market faster, but it also gives the customer more options.
Another feature of digital print is having the flexibility to order quantities that meet YOUR specific needs. This means you can reduce inventories with low quantity runs, producing less waste and further decreasing set-up times.
SKU management
Seasonal beverages are just that…SEASONAL. Meaning they’re going to change throughout the year and require flexibility when being produced. SKU management gives your brand the flexibility to test the market with new seasonal beverages without having to order excess inventory.
If you know one of your beverages does better than others, you can order more packaging for that beverage, than you do for others. Another advantage of SKU management is having the ability to combine small and medium order quantities together so you can reach a lower price point per package.
Strong performance
Have you ever bought something and when you opened the box you see that it’s been damaged? You get upset because it looks NOTHING like the picture on the package. Making sure your beverage is protected every step of the way from the moment it’s packaged all the way to the customer first opening it, is critical when it comes to the customers experience with your brand.
High strength engineered paperboard specifically designed for beverage packaging will protect the product during shipping. However, just making sure it survives supply chain isn’t enough. You need to also make sure the package has enough structural integrity to withstand refrigerated environments as well.
