The Importance of Packaging Durability in Home Improvement Products

Durable, resilient packaging is important for home improvement products, as it protects them from damage and excess moisture and enhances branding efforts. In the home improvement industry, product quality is everything. Sturdy packaging can help items remain in tip-top shape from transit to the shelves to customers’ homes.

Explore the top benefits of durable packaging, including improved customer experience, sustainability efforts and product protection.

What Is Packaging Durability?

Packaging durability describes the strength, resistance and sustainability of a product through the materials and structure of the packaging design. Home improvement packaging typically falls into three main categories, all of which require different levels of durability:

• Primary packaging: This type of packaging is directly in contact with the product, and customers see it on the shelves.
• Secondary packaging: This element offers additional protection to keep the product and primary packaging in pristine condition during transit and warehouse storage.
• Tertiary packaging: This term refers to the external packaging used during bulk handling and transit. It holds the secondary packaging together and is usually in the form of crates or pallets.

Companies generally don’t have much choice in tertiary packaging, but they do for secondary and primary packaging. Different materials are used for these purposes. The most popular option is corrugated cardboard, which offers many environmental benefits and functional purposes.

Why Is Durable Packaging Important?

Durable packaging is crucial for maintaining quality and ensuring customers can use their home improvement products without inconvenience. Companies must prioritize packaging to protect their products during transit and ensure they look good on shelves. Here are the top reasons why durable packaging is essential:

Protects the Product

Protective home improvement packaging helps safeguard your products from damage during transit and storage. Some home improvement products, like glass fixtures, can be extremely fragile, so it’s crucial to ensure that all three packaging types are durable. For these easily breakable items, it’s vital to choose a sturdy material, like corrugated cardboard, instead of paper. It’s also essential to use filler material and measure the box correctly to prevent items from smashing into the box or each other.

Another potential concern with home improvement products is that some may be prone to mold. Most types of mold don’t grow without moisture or water, so investing in packaging that resists moisture buildup is essential. Companies that manufacture home improvement goods with wood, paper or other organic materials must include desiccant bags in the packaging to keep moisture levels down.

Damage doesn’t only happen during transit. Without proper primary packaging, your products can break or wear out on store shelves. Some shoppers may pick up home improvement products to measure or check the entire design. Others might habitually pick up items, then harshly or flippantly put them back onto shelves. The only way your products will survive this is through durable packaging.

Companies can enhance the longevity of their home improvement products by using durable product packaging. It protects goods from bumpy transits and excess moisture, ensuring that customers receive the final item in a functional and visually appealing state.

Improves Customer Experience

Studies reveal that packaging material, color and graphics are vital for customer perception and purchasing desire, but what about durability? While often understated, the sturdiness of the packaging tells shoppers a lot about the business values and the product quality.

Here are the top benefits of durable packaging for the customer experience:

• Creates a positive perception: The packaging tells the buyer what to expect from the item. Branded and durable packaging, such as boxes, can create a more memorable unboxing experience and make customers feel that the products are high-quality. It helps customers stay consistent across all touchpoints and creates a positive perspective of the product and the company.
• Provides textural stimulation: The durable packaging requires a few extra steps to remove the product, creating more excitement and stimulation. This benefit makes the unboxing experience more memorable.
• Protects product quality: Durable packaging is especially crucial for home improvement products because they have to be in the best possible shape. Customers can be picky regarding homeware, as they expect it to last a long time and be free of imperfections that would ruin the home’s aesthetic.
• Builds trust: The unboxing experience is not just about how the packaging looks but also how it feels. Does it feel sturdy and expensive or flimsy and cheap? Using durable and reliable packaging creates a positive experience, which builds loyalty.
• Attracts shoppers: Packaging plays a crucial role in purchasing desire. Strong and durable packaging is vital in homeware because customers are looking for sturdy products. They will likely be more attracted to packaging that reflects quality.
• Differentiates products: Durable packaging and attractive designs can help products stand out from competitors’ items with flimsy or dull packaging.

Reduces Environmental Impact

Sustainable business practices are crucial for many companies. They are especially vital for home improvement products because they help customers enhance their living space without drastically affecting the environment. Durable packaging like corrugated cardboard can benefit sustainable companies in these ways:

• Appeals to wider audiences: Research shows that Gen Z cares about tracking their environmental impact. Companies that prioritize sustainable and durable packaging can appeal more to these audiences and other demographics who also value eco-friendly products.
• Reduces carbon footprint: Sustainable packaging is made from recyclable material, which lowers a business’s environmental impact compared to using packaging made of nonrecyclable materials.
• Protects the environment: Sustainable packaging, like that made of corrugated cardboard, breaks down quickly once customers throw it away, unlike other materials that take longer to degrade.
• Lowers overhead costs: Eco-friendly packaging is more lightweight, which saves companies money in handling and shipping fees.
• Improves brand reputation: Using sustainable packaging enhances a brand’s reputation and improves loyalty. Environmentally conscious shoppers are more likely to pick up a product with packaging that reflects their values.

One of the most popular sustainable and durable packaging materials is corrugated cardboard. The corrugated cardboard pallet market is expected to grow at a compound annual growth rate (CAGR) of 4.50% until 2031.

Find Durable Packaging for Home Improvement Products

If you’re looking for durable and eco-friendly packaging solutions that will look professional and attractive on the shelves, corrugated packaging is hard to beat. At Great Northern Packaging, we specialize in creating sustainable and sturdy packaging for products of all sizes and quantities.

Our retail and e-commerce packaging can make your products stand out online. Additionally, our protective packaging has won several awards for its innovative and environmentally friendly designs and processes.

Protect your products and excite your customers with our innovative and sustainable packaging solutions. Contact Great Northern Packaging today!