Great Northern Packaging is pleased to announce that the Oshkosh and Twin Cities facilities have both been recertified as a G7 Master Facility. The Twin Cities facility also received a G7 Targeted designation for its offset press while the Oshkosh facility received a G7 Targeted designation for both its digital and off-set print presses. This certification verifies that Great Northern’s digital and off-set presses meet G7 Targeted color specifications for grayscale colors, as well as primary and secondary colors (CMY and RGB).
At the beginning of the 2021 fall semester at UW-Stout, the Great Northern Corporation Collaboration Experience kicked off. Six teams of packaging and graphic design students in the course were tasked with creating new, sustainable packaging for Reckitt, a client that makes Air Wick plug-in scented oils and diffusers. When the fall semester wrapped up, the students presented their final projects to not only the class, but also to industry professionals.
Each team was to design a single sustainable package that meets club store and Amazon packaging requirements for in-store display and online retail, while improving customer experience. During their research, the teams found Air Wick’s packaging to be unsustainable, difficult to open, and it didn’t have storage for oil refills once opened.
Earlier this fall, University of Wisconsin-Stout and Great Northern Corporation kicked off a four-year pilot project called the Great Northern Corporation Collaboration Experience. This sponsored course is an advanced design selective for graphic design students and a senior capstone for packaging students. The course is to be held four times over four years and is co-taught by packaging and graphic design faculty.
The inaugural collaborative experience has 24 students working together in cross-disciplinary teams. “It’s an opportunity for students to better understand and grow in appreciation of each other’s majors, skills and methodologies. It’s a chance for them to challenge each other and compromise in order to develop a package that meets the needs of the customer, just like in the industry,” said Robert Meisner, packaging program director.
It’s no secret that shoppers are more environmentally aware now than ever before, and the millennial generation is helping drive this trend. In fact, one of the main factors affecting the Millennials purchasing decisions is packaging, especially when it comes to the food and beverages they consume daily.
Findings from the EcoFocus Worlwide 2019 U.S. Trends Survey suggest that millennials are rewarding brands that align their packaging with eco-friendly needs more than any generation before them and they expect brand owners to follow their lead. Here are five examples of how millennials will change the packaging aspect of businesses for years to come.
Great Northern is pleased to announce a collaboration with the University of Wisconsin–Stout to launch The UW-Stout Great Northern Corporation Collaboration Experience course, a four-year pilot project focused on advanced design and packaging. Students will receive instruction and work in cross-disciplinary teams to solve a packaging challenge or complete a project or competition. “The Collaborative Experience is a multidisciplinary design and packaging class that replicates the way we work with our customers on design projects,” commented John Davis, Great Northern’s Chief Executive Officer. Read More…
In the e-commerce marketplace, Great Northern is on a mission to help customers WIN. With that commitment, we are pleased to announce the addition of a new ISTA® 6 Testing Laboratory to Great Northern’s Appleton, WI packaging facility. The test lab will service Great Northern customers from all locations and business units.
When people think about boxes, they think of the items inside the box. This year, Great Northern partnered with Paper Discovery Center to create the program, “Cardboard – Outside the Box,” as a way to inspire creativity in a child’s mind. With the cardboard donations from Great Northern, children were able to explore, create, and invent with this interactive program.
Check out the Fibre Box Association’s newest video, which takes a creative and fun look into why “ordinary” boxes are truly extraordinary!
Great Northern is now a member of the Amazon Packaging Support and Supplier Network (APASS), a select group of companies that Amazon officially recognizes as packaging experts who can help e-commerce vendors with their packaging challenges.