How Weight Watchers Was Able to Get Their New Product to Market Quickly

Weight Watchers needed a package developed that is competitive with Z-Flute for a launch of a well-known grocery brand into club stores. They also wanted reduced startup costs and lower run quantities to minimize risk. Finally, they needed a packaging partner that could meet the flexibility and speed-to-market requirements of various club store chains. 

The Solution

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Cost-Effective

Printing process was able to reduce startup costs

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Coating

High-gloss coating was added for better shelf appeal

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Construction

Engineered to meet palletization specs and eliminate master cartons

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Time Efficient

Packaging process was able to get the product to market quickly

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The Bottom Line

Our designers engineered the package structure to meet palletization specs and eliminate master cartons. We ran full-scale production trials to test the cartons on highly automated production equipment. Finally, full pallet shipping tests were performed to ensure the packaging would perform throughout the supply chain. The club store packaging enhanced the shelf image by using high-quality print and high-gloss coating. 

 

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Custom frozen packaging for ice cream

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    Weight Watchers Club Store Packaging

    What Makes Us Different?

    Consultative

    We provide valuable packaging expertise for our customers to optimize the supply chain and stand out in the retail environment.

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    Creative

    Work with our award-winning design team to create impressive packaging that protects your products and makes your brand stand out.

    Cost-Effective

    Our solution-focused engineering teams develop functional packaging that helps our customers achieve their ROI targets.

    Reliable

    We keep our projects on track for success by staying within budget and meeting deadlines so you know when your packaging will be ready.

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    We're always available to discuss timelines, project specifications and more - reach out today to talk to our team about your packaging needs.

    Quality

    All of our work is completed in-house, allowing us to ensure the highest quality for everything we manufacture.

    Great Expectations

    Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

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