Philly Swirl, renowned for its vibrant and flavorful Italian ice treats enjoyed by both children and adults, has long focused on creating frozen desserts with a childlike sense of fun. Their packaging often features bold, colorful designs and tie-ins with popular children’s movies, reinforcing their playful brand identity.

When Philly Swirl launched a new product line in club stores, they turned to Great Northern to develop packaging that would meet both functional and visual demands. The graphics needed to be eye-catching and of premium quality to stand out on crowded retail shelves. Structurally, the packaging had to perform flawlessly throughout the supply chain—from printing and converting to fulfillment, distribution, and in-store display. It also needed to withstand cold, damp environments and support the product’s weight during palletization without the use of master cases, all while meeting the rigorous standards of club store distribution.

Great Northern delivered a high-performance packaging solution that not only met these technical requirements but also created a strong visual impact, serving as a billboard in the club store environment. Custom-engineered scoring profiles for the thicker substrate ensured the cartons erected cleanly and efficiently on the customer’s automated fill lines, streamlining fulfillment and maintaining structural integrity from production to purchase.