Weight Watchers Club Store Packaging
HOW WEIGHT WATCHERS WAS ABLE TO GET THEIR NEW PRODUCT TO MARKET QUICKLY
Weight Watchers needed a package developed that is competitive with Z-Flute for a launch of a well-known grocery brand into club stores. They also wanted reduced startup costs and lower run quantities to minimize risk. Finally, they needed a packaging partner that could meet the flexibility and speed-to-market requirements of various club store chains.
Printing process was able to reduce startup costs
High-gloss coating was added for better shelf appeal
Engineered to meet palletization specs and eliminate master cartons
Packaging process was able to get the product to market quickly
THE BOTTOM LINE
Our designers engineered the package structure to meet palletization specs and eliminate master cartons. We ran full-scale production trials to test the cartons on highly automated production equipment. Finally, full pallet shipping tests were performed to ensure the packaging would perform throughout the supply chain. The club store packaging enhanced the shelf image by using high-quality print and high-gloss coating.