Weight Watchers Club Store Packaging

HOW WEIGHT WATCHERS WAS ABLE TO GET THEIR NEW PRODUCT TO MARKET QUICKLY

Weight Watchers needed a package developed that is competitive with Z-Flute for a launch of a well-known grocery brand into club stores. They also wanted reduced startup costs and lower run quantities to minimize risk. Finally, they needed a packaging partner that could meet the flexibility and speed-to-market requirements of various club store chains. 

The Solution

Brown dollar sign icon Cost-Effective

Printing process was able to reduce startup costs

Brown water droplet icon Coating

High-gloss coating was added for better shelf appeal

brown box icon Construction

Engineered to meet palletization specs and eliminate master cartons

Brown timer icon Time Efficient

Packaging process was able to get the product to market quickly

THE BOTTOM LINE

Our designers engineered the package structure to meet palletization specs and eliminate master cartons. We ran full-scale production trials to test the cartons on highly automated production equipment. Finally, full pallet shipping tests were performed to ensure the packaging would perform throughout the supply chain. The club store packaging enhanced the shelf image by using high-quality print and high-gloss coating. 

 

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