Weight Watchers Club Store Packaging
HOW WEIGHT WATCHERS WAS ABLE TO GET THEIR NEW PRODUCT TO MARKET QUICKLY
Weight Watchers needed a package developed that is competitive to Z-Flute for a launch of a well-known grocery brand into club stores. They wanted reduced startup costs and lower run quantities to minimize risk. Finally, they needed a packaging partner that could meet flexibility and speed-to-market requirements of various club store chains.
Printing process was able to reduce startup costs
High-gloss coating was added for better shelf appeal
Engineered to meet palletization specs and eliminate master cartons
Packaging process was able to get the product to market quickly