Vibrant Graphics for Shelf-Ready Packaging
HOW HIGH-END GRAPHICS AND COATINGS HELPED NUTTZO STAND OUT
Nuttzo, a producer of organic snack products, approached Great Northern in need of a strong retail-ready package with high-end graphics that had spot high-gloss features to showcase the product at retail. Nuttzo also had multiple SKUs that needed to be managed with consistent colors. Finally, there was a required price point that needed to be met.
The Solution
An opening feature was applied that tore off cleanly
A matte UV background and a spot high gloss UV were applied to help make the package pop
Bright, vibrant colors coincide with the flavor of the product
Strong enough to withstand the rigors of the supply chain and multiple handlings at retail
THE BOTTOM LINE
Our designers engineered a paperboard solution with an opening feature that tore off cleanly yet could not blow apart during the converting process, co-packing, and supply chain. The package also has an auto bottom base with a tuck top for ease of semi-automated co-packing. A matte UV background and a spot high gloss UV were applied over the product and branding images to help make the package pop. The multiple SKUs give consumers a variety to choose from and the bright, vibrant colors coincide with the flavor of the product. After the top of the package is torn off, the base still has a great branding presence.
