How Bright Bag-in-box Packaging Makes Crafthouse Cocktails Stand Out 

Crafthouse Cocktails was in need of a package that can be produced with multiple graphic changes for their different cocktails. They wanted the package to stand out on the shelf with the help of bright, vibrant colors that would catch the eye of the end user. Finally, it needed to be strong enough to withstand the rigors of the supply chain and the retail environment.  

The Solution

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Design

High-quality graphics that are bright and vibrant

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Coating

Matte background coating and spot high-gloss

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Production

Flexibility and efficiency allows for multiple versions to be ran

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Durability

Thicker laminate substrate to protect the product

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The Bottom Line

Our designers chose to use a thicker laminate substrate that would help prevent bulge and protect the product in shipping and at retail. An opening feature was designed in the front of the box to allow for an easy pour. Finally, each package is covered in a bright, vibrant color that not only coincides with the tropical drink but also stands out at retail. 

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    Vibrant Colors that Stand Out at Retail

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