Strong Packaging that Showcases the Product at Retail
HOW MATHEWS INC. WAS ABLE TO PROTECT THEIR PRODUCT WHILE ALSO SHOWCASING IT AT RETAIL
Mathews Inc., currently one of the top bow manufacturers in the United States, wanted a new package design for their 8″, 10″, and 12″ stabilizers. The package needed to portray an upscale look while also showcasing the product on the shelf. It also needed to be a one-piece design that firmly held the product in place without rotating and protected it during shipping and handling.
The Solution
Strong enough to withstand the rigors of the supply chain
A hang tab was incorporated into the design to allow for pegging at retail
An easy-to-assemble, one-piece design was developed by utilizing fold-in panels throughout the package
The use of black, grey, and grey tones created an elegant but clean-looking package
THE BOTTOM LINE
Our designers created a paperboard solution that was strong enough to withstand the rigors of the supply chain while also having a cut-out window that showcased the product. A one-piece design was developed by utilizing fold-in panels on the top, middle, and bottom of the package to secure the product while also being easy to assemble. The colors used combined with the outdoor scenes in the background supported the brand and the product environment while the inside flood coat grey printing added to the upscale look of the package.
