Nature’s Benefits Eco Friendly Packaging
HOW ECO-FRIENDLY PACKAGING HELPED NATURE’S BENEFITS WIN AT RETAIL
Nature’s Benefits needed a package with a natural look that helps reinforce the wholesome ingredients in their product. The package needed to have customized graphics and a strong structural design that would make their brand stand out on the shelf. Finally, the packaging should be eco-friendly to have more of an appeal to consumers.
The Solution
Special Features
Customizable, high-quality graphics
Construction
Paperboard substrate, 100% FSC-certified controlled wood
Design
New style of packaging in the product category
Customer Appeal
Consumers are attracted to a 100% recyclable package
THE BOTTOM LINE
Great Northern developed a paperboard substrate that is made from 100% FSC-certified controlled wood sources and used a natural kraft print surface without sacrificing high-quality graphics. The product launch creates a new style of packaging in the all-natural pet foods category and totally differentiates their product on the shelf. Consumers are attracted to a 100% recyclable package that can also be used by pets for foraging, shredding and tunneling. Buyers and retailers are very excited about the new package and striking imagery and are looking forward to extensions in the product line.