How Eco-Friendly Packaging Helped Nature’s Benefits Win at Retail
Nature’s Benefits needed a package with a natural look that helps reinforce the wholesome ingredients in their product. The package needed to have customized graphics and a strong structural design that would make their brand stand out on the shelf. Finally, the packaging should be eco-friendly to have more of an appeal to consumers.
The Solution
Special Features
Customizable, high-quality graphics
Construction
Paperboard substrate, 100% FSC-certified controlled wood

Design
New style of packaging in the product category
Customer Appeal
Consumers are attracted to a 100% recyclable package

The Bottom Line
Great Northern developed a paperboard substrate that is made from 100% FSC-certified controlled wood sources and used a natural kraft print surface without sacrificing high-quality graphics. Consumers are attracted to a 100% recyclable package that can also be used by pets for foraging, shredding, and tunneling. Buyers and retailers are looking forward to extensions in the product line.
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