Nature’s Benefits Eco Friendly Packaging
HOW ECO-FRIENDLY PACKAGING HELPED NATURE’S BENEFITS WIN AT RETAIL
Nature’s Benefits needed a package with a natural look that helps reinforce the wholesome ingredients in their product. The package needed to have customized graphics and a strong structural design that would make their brand stand out on the shelf. Finally, the packaging should be eco-friendly to have more of an appeal to consumers.
Customizable, high-quality graphics
Paperboard substrate, 100% FSC-certified controlled wood
New style of packaging in the product category
Consumers are attracted to a 100% recyclable package
THE BOTTOM LINE
Great Northern developed a paperboard substrate that is made from 100% FSC-certified controlled wood sources and used a natural kraft print surface without sacrificing high-quality graphics. Consumers are attracted to a 100% recyclable package that can also be used by pets for foraging, shredding, and tunneling. Buyers and retailers are looking forward to extensions in the product line.