Wells Enterprises, one of the largest ice cream and frozen treats manufacturers in the United States, launched a new product line in club stores and asked Great Northern to design a package that would meet their needs.

The graphics needed to be of superior quality and catch the eyes of shoppers in the store. The package needed to function successfully through the entire process from printing and converting to fulfillment, distribution, and retail. It needed to be sturdy enough to endure the refrigerated and frozen environments it was going to live in and support the weight of the product when palletized without master cases. The package also needed enough structural integrity to withstand club store distribution systems. To confirm that the package performed properly on Wells’ new automated fulfillment line, machine trials needed to be done, including a final acceptance trial for the machinery before installation.

Great Northern engineered a stunning package that could withstand the rigors of shipping and distribution while also creating a billboard effect and attracting shoppers when displayed on a pallet in club stores. For efficient fulfillment, custom scoring profiles for the thicker substrate ensure the carton erects easily and squarely. Great Northern’s solution also helps retailers, as the packaging makes handling, cleanup, and disposal easier while creating a more sustainable package.