Dippin’ Stix: Shelf-Ready Packaging – Folding Carton Replacement
HOW NEW PACKAGING HELPED REDUCE FREIGHT COSTS FOR DIPPIN’ STIX
Dippin’ Stix needed a packaging partner to replace a generic folding carton with an eye-catching shelf-ready solution while also utilizing their existing packaging equipment. The package design needed to be cost-effective, and they needed a flexible printing process that can handle multiple SKUs. Finally, they wanted the package to be sustainable and still be able to perform through the supply chain.
The Solution
.036 laminated paperboard was used
Flexible printing process with multiple SKU’s
Easy-to-open perforation features
Packaging solution reduced freights costs by 15%
THE BOTTOM LINE
Our designers created a one-piece, shelf-ready packaging structure that performs well throughout the supply chain and allows for high-impact graphics. This increased shopper engagement while also reducing the labor needed for in-store stocking. The structural change that was implemented allowed for the use of the existing packaging equipment. Finally, the packaging was put through ISTA and simulated testing to make sure it would withstand the supply chain.
