Dippin’ Stix: Shelf-Ready Packaging – Folding Carton Replacement

HOW NEW PACKAGING HELPED REDUCE FREIGHT COSTS FOR DIPPIN STIX

Dippin’ Stix needed a packaging partner to replace a generic folding carton inside a C-flute master with a high graphic shelf-ready packaging solution and do so while utilizing their existing packaging equipment. The package design needed to be cost-effective, and they needed a flexible printing process that can handle running multiple SKU’s. Finally, they wanted to make the shelf ready package more sustainable and still be able to perform through the supply chain. 

The Solution

Construction

.036 laminated paperboard was used

Design

Flexible printing process with multiple SKU’s

Production

Easy-to-open perforation features

Cost-effective

Packaging solution reduced freights costs by 15%

THE BOTTOM LINE

Our designers created a one-piece, retail ready packaging structure using .036 laminated paperboard that performs well throughout the supply chain and allows for high-impact graphics to increase shopper engagement. This helped create more of a retail presence on the shelf while also reducing labor needed and waste during in-store stocking. The customized color scheme is now much easier to identify through the supply chain. 

 The structural change that was implemented allowed for use of the existing packaging equipment. Finally, the packaging was put through ISTA and simulated testing to make sure it would withstand supply chain. This resulted in a 50% reduction in space needed on the filling line with single component package and a freight savings of 15%, which resulted from increasing finished cartons per pallet from 250 to 320. 

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