Cost-Effective Packaging for Craft Beer
HOW DENVER BEER COMPANY WAS ABLE TO LAUNCH A NEW VARIETY PACK IN CLUB STORES
Denver Beer Company (DBC) had an opportunity to launch a new 24 variety-pack of canned beer into club stores. For the package to be successful, it needed high-end graphics and a strong enough structure that would withstand the rigors of the retail environment. Finally, DBC didn’t want to buy large volumes of packaging until it could prove the customer demand for the new case pack.
The Solution
Design
Superior graphics
Coating
High-gloss coating for greater retail appeal
Production
Flexibility and efficiency allows for multiple versions and varieties to be ran
Special Features
3-ply reinforced handle installed to withstand the heavy weight
THE BOTTOM LINE
Our designers created an award-winning 24-Count Variety Pack for Denver Beer Co. that features vibrant graphics and coatings that help the package stand out at retail. The flexibility and efficiency of digital printing allowed DBC to run multiple versions and varieties in smaller quantities, making the overall project more affordable. This package design has won a Paperboard Package Council Excellence Award for its outstanding graphics and structural design.